Sectors we know cold.
We bring category fluency and continental reach to the industries shaping Africa's growth, from what people buy to how they bank, play, build software and get informed.
Fast-Moving Consumer Goods
Shopper and consumer research, brand tracking, packaging and pricing tests, and route-to-market insight for the brands on every shelf and street corner.
Fintech
Adoption, trust and usage research for payments, lending and wallets, with proven proficiency in PSP (Payment Service Provider) application and regulatory compliance across East Africa.
Compliance & RegTech
Perception and reputation research for regulated players, plus hands-on support for PSP licensing and application in East African markets, communicating trust, security and compliance to consumers, partners and regulators.
NGOs & Non-Profits
Baseline and evaluation studies, behaviour-change research, and communications strategy that move beneficiaries, donors and communities alike.
Development Sector
Monitoring, evaluation and learning research, stakeholder mapping and social & behaviour-change communications for programmes with real-world impact.
Business Start-ups
Market validation, sizing, positioning and go-to-market strategy to help founders find product-market fit and scale with evidence, not guesswork.
Media & Communication
Audience measurement, content and channel strategy, and media planning & buying for broadcasters, publishers and communications-led brands.
iGaming
Player research, acquisition and retention insight, responsible-gaming studies, and brand & media strategy for betting platforms, with proficiency in iGaming licensing and compliance in Kenya and consolidated work for brands like Betika and Betway.
Software Development
Product research, UX and market validation, positioning and go-to-market for digital products and platforms, engineered by African teams, built for the world.
Your category, our craft.
Whatever you make, sell, fund or broadcast, we'll help you understand the people on the other side of it.
Start a conversation →Strategy & research experts, qualitative and quantitative, across Africa.